Working with Crossfit athletes in summer, I was a little worried about tape sticking and staying on during events. I tried a few brands (including the big names) but none lasted as well as Pre4m did. The extra long rolls are so much better for use in a clinic as it saves a lot of time and less wasted tape than finishing smaller rolls so quickly. Their towels are also perfect for lining massage beds, perfect weight, comfortable, and they look great!